Industry-Specific Sales Training That Increases Sales, Reduces Cancellations and Delights Your Customers.
trusted by INDUSTRY LEADERS
Transform your audiology practice today
- New customer conversion rate not high enough?
- Believe your average order value could be higher?
- Not maximising your existing customer repurchase opportunities?
- Not generating enough full consultation appointments from your wax removal appointments?
- Want more customer referrals?
Do you run a practice and.....
Not have the time to coach your team to improve performance?
Maybe you have a new starter you are keen to ‘commercially induct’?
Want to have a joined-up world-class customer journey from enquiry to sales?
We can help by…
- Observing all, or any stages of your customer journey to provide a detailed improvement plan
- Delivering Gleevolution Factory sales and customer service content proven to improve KPIs
- Working with you to create bespoke training content for your team
- Providing an ongoing monthly coaching partnership
We can improve any part of the customer journey
We do this by upskilling the audiologist and/or practice team and by putting the customer at the heart of the experience. In other words, it is not about strong-arm sales tactics.
It’s about educating the customer and allowing them to make an informed decision.
Improve lead generation
Reduce cancellations
Improve appointment show rates
Improve repurchase rates
Improve conversions
Improve customer referrals
Services tailored for THE audiology sector
We can also work with you to design bespoke sessions depending on your needs.
detailed improvement plan
We will spend as much time as agreed to observe and ask questions about your current offering.
This can include listening and observing the front of house team, as well as observing your audiologist during appointments.
We’ll identify what the team are currently doing briliiantly as well as opportunities that could maximise your customer experience and / or improve sales conversions.
Ideal for: individuals keen to ensure they have not developed any bad habits or who want to maximise conversion opportunities. And for business owners who would like some experienced eyes on the business. They may be too close to it, or want to ensure they are maximising every lead generated.
Delivering bespoke training geared around your customer journey improvement plan
Following time observing you / your team, a bespoke training plan can be developed to maximise the opportunities highlighted. This can be delivered face to face or on line and timings are flexible. We are used to delivering sessions outside of clinic times to minimise the impact on a business’s
Ideal for: individuals and teams who want to keep the essence of what they do, whilst improving key areas.
Factory sales and customer service
For individuals and / or teams keen to make use of the Gleevolution Factory’s tried and tested methods of boosting customer service levels and maximising sales opportunities we can deliver our own content – this allows you and your team an opportunity to enter the training with an open mind and to apply what you believe could work in your practice.
Ideal for: individuals and teams who want to explore new ways.
ongoing monthly coaching partnership
For individuals who want an ongoing relationship that allows for continual improvement whilst also having the opportunity to confidentially and comfortably share ideas and thoughts regarding their business.
Ideal for: individuals and business keen to continuously improve or for those who want to have an added layer of accountability to their own actions.
Follow up
For businesses keen to ensure new skills are implemented and maximised – we can offer face to face or online follow up sessions. These last approximately one hour and hold audiologists to account based on the action they are committing to improve
Ideal for: individuals who want to get the most out of their learning and for businesses where the owner does not have the time to follow up.
CASE STUDY
Audiologist
A well established business with 17 clinics had two new dispensing opportunities open up. Keen to recruit from within they had trained existing wax removal technicians and promoted them into these new roles. After a couple of months, both audiologists had settled in well but were only managing to convert at approximately 24%. Both received a full day’s training on the ‘Gleevoution Way’ from Joe. From this they were asked to identify their top three actions. Four weeks later Joe observed both in clinic and personalised their areas of opportunity further. These included: | |
Audiologist # 1 | Audiologist # 2 |
Reorganise dispensing room to ensure it reflects a private hearing clinic. Think clinical but warm; professional but welcoming | Confirm own hearing tests to maximise chances of support attending, whilst also building a rapport with the customer. |
Confirm own hearing tests to maximise chances of support attending, whilst also building a rapport with the customer. | Be more relaxed at the beginning of the appointment. Put the customer at ease. They may be nervous or sceptical. |
Dig more during the case history of the consultation – find out why they feel they need a hearing test | After introductions build expertise by asking medical questions first. |
Demonstrate the benefits of a hearing solution more consistently. | Maximise the case history by asking more open questions to find out why they feel the need for a hearing test. |
For customers who take advantage of a trial - use a trial survey form for them to complete whilst using the aids. They become more invested in the process. | Simplify price presentation and make it conversational. Having established the need for a hearing solution – it’s simply a chat to identify a way to match technology needed, style preferred and funds available. |
Audiologists were asked to track their inputs along with the number of tests and sales completed. We called these KLIs (Key Learning Initiatives). Four weeks later online follow up conversations were had. KLIs and current actions were reviewed and amended. A further on line conversation was booked for four weeks time. At this meeting KLIs were again reviewed – conversions and average orders had increased. | |
Averaged 5 tests per week prior to the final follow up meeting. Impact: Moved from 22% to 72% | Averaged 5 tests per week prior to the final follow up meeting. Impact: Moved from 26% to 69% |
Audiologist # 2
Four weeks later online follow up conversations were had. KLIs and current actions were reviewed and amended. A further on line conversation was booked for four weeks time.
At this meeting KLIs were again reviewed – conversions and average orders had increased.
OUR guarantees
Improved conversions
More qualified tests from wax removal appointments
More customer referrals
FAQs
Joe Whibley has worked in the world of private audiology since 2007. He trained with Amplifon and dispensed for a number of years, before moving into a trainers role and heading up Amplifon UK’s learning and development team.
He transitioned into senior leadership roles including the Head of Sales for Amplifon UK & Ireland, Retail Director for Boots Hearingcare (UK & Ireland) and Sales Director for GN Hearing North West Europe.
In his time, Joe has observed over 500 audiologists in clinic.
Yes. This ranges from an audiology practice with over 30 audiologists increasing their net conversion by over 7%, to individual audiologists increasing their conversion ranges by a staggering 50%.
Specific strategies are tailored to the unique needs of each business. However, these principles are built upon six key foundations.
- A customer first approach
- Creating a ‘path of least resistance
- Personalisation
- Marginal gains
- Expertise
- Allowing the customer to make an informed decision
This is through a combination of observing the audiologist and team members in actions, whilst also asking questions for clarification.
In certain circumstances we will complete mystery shopping.
Tailoring our training and philosophies to each individual business is crucial. This maximises the chances of implementation and success.
It also demonstrates to team members that we are taking a partnership approach.
We believe in asking audiologists to share with us their most common objections.
We then share our philosophy of pre-handling objections. In other words openly discussing potential objections before they are raised by the customer.
If an audiologist does this, they are perceived as being a transparent expert. Trust increases and conversion is maximised.
We deliver:
- One to one observations followed by feedback and / or an ongoing coaching and training plan.
- Small face to face workshops (the can be delivered in clinic for small groups or in a venue appropriate for larger groups).
- Online group presentations and workshops.
- Large conference presentations.
- On going one to one consultations.
We work with you to understand what metrix you are keen to improve, as this guides the focus of our observations and / or our training.
We ask audiologists and other team members to focus on their ‘inputs’ or as we like to call them their KLIs (Key Learning Objectives). By focusing on what they are improving the outcomes take care of themselves.
This is through a combination of observing the audiologist and team members in actions, whilst also asking questions for clarification.
In certain circumstances we will complete mystery shopping.
Yes, we have extensive experience in helping front-of-house teams enhance enquiry handling, confirmation calls, and face-to-face welcomes and goodbyes. We’ve also delivered comprehensive two-day training courses that involve the entire practice team, facilitating workshops on everything from telephone enquiry handling to post-sale consolidation. This approach not only helps front-of-house teams understand the critical role they play but also gives audiologists confidence that the right questions are being asked at every stage of the patient journey.
We can certainly put you in touch with customers who have benefited from our services and who are happy to share the successes that they have had.
Exclusive of VAT, prices start from £945+travel and expenses. This is for the time we spend with your business and includes observation and smaller group workshops.
For smaller groups we always ask individulals to commit to a a minimum of five key learning initiatives they are keen to implement following the training (five KLIs). We ask individuals to track these KLIs. We then offer one to one on line follow up meetings to walk through these KLIs, refine them or introduce others.
This is a combination of three things:
- Quality content with relatable examples
- Innovative regular check ins on learning. This can include gameshow-based question and answer sessions.
- High energy, relatable facilitators. The feedback Joe receives regarding his training is at the highest levels.
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